Building the Brand: Crafting a Persuasive Advertisement

✨ Writing Prompt

Imagine you are launching your own structural engineering firm and need to create an advertisement to attract potential clients. Your task is to write a persuasive ad that highlights your unique skills and services using rhetorical appeals: ethos (credibility), pathos (emotional appeal), and logos (logical reasoning). Consider the key benefits that clients seek, such as safety, innovation, cost-efficiency, and reliability. Your ad should speak to the values and needs of your target audience, which may include homeowners, architects, and commercial developers. You can choose the medium (flyer, social media post, or webpage) and the tone (formal, conversational, etc.) that best suits your brand.