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Crafting Effective Surveys for Stakeholder Engagement
This exercise focuses on designing surveys that resonate with various stakeholders in a business context.
✨ Writing Prompt
Imagine you are a public relations professional tasked with gathering feedback from different stakeholders about a new product launch. Create a survey that caters to at least three distinct stakeholder groups (e.g., customers, employees, investors). Your survey should include a mix of question types (e.g., multiple choice, open-ended, rating scales) and should aim to gather insightful, actionable data. Be mindful of how the wording of your questions can influence responses and consider how you would analyze the data you collect. Additionally, provide a brief rationale for each question type you chose.
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