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Crafting Persuasive Advertisements for Hospitality Services
This exercise focuses on using rhetorical appeals to enhance advertising for hospitality services, helping staff effectively promote their offerings.
✨ Writing Prompt
Imagine you are responsible for creating an advertisement for your hotel or restaurant to attract new customers. Choose one specific service (e.g., a seasonal dining experience, a spa package, or a special event). In your advertisement, incorporate the three rhetorical appeals: ethos (credibility), pathos (emotional appeal), and logos (logical reasoning). Explain why your service stands out by highlighting its benefits, using testimonials or statistics if available, and appealing to the emotions of your audience. Your advertisement can be in the format of a print ad, social media post, or flyer. Aim for a compelling and persuasive tone.
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