Designing an Effective Survey for Business Insights

✨ Writing Prompt

Imagine you are a market research analyst for a new product being developed by a company. Your task is to design a survey that captures customer preferences, opinions, and behaviors related to this product. Start by defining your target audience and the primary objectives of your survey. Then, develop a series of at least ten survey questions, ensuring a mix of multiple-choice, Likert scale, and open-ended questions. In your design, consider the wording, order, and clarity to ensure the questions are easily understood and elicit meaningful responses. After crafting your questions, write a brief explanation of how each question aligns with your survey objectives.